Ultimate Guide to OnlyFans
OnlyFans is a content subscription service. Founded in 2016 by British tech entrepreneur and investor Timothy Stokely in London, OnlyFans is a place for content creators to offer exclusive content their target audience can pay premium prices for. Creators can lock their content behind a paywall, allowing fans access for a monthly fee or one-off tip. As of 2025, the platform hosts 3.5 million active creators and over 300 million registered users, reflecting significant growth.
OnlyFans creators can post different kinds of content that appeals to whom they’re targeting. OnlyFans doesn’t have a lot of restrictions in place, so that makes it easy for content creators to post adult material, which is what the site eventually became known for. When people hear of OnlyFans, they normally think about the adult material from sex workers, models who share NSFW content, and more. But that’s not what the site was created for. Anybody can post anything they want to their OnlyFans.
Table of Contents
How Does OnlyFans Work?
The purpose of OnlyFans is to provide a platform for creators to create and distribute valuable, premium content they can’t get anywhere else. Creators can set their page to be free or paid and fans then pay to get access to the exclusive content. Creators set monthly subscription prices between $4.99 and $49.99. Fans pay to access exclusive content, with creators retaining 80% of earnings and OnlyFans taking a 20% commission.
Since a lot of the content on OnlyFans is explicit, users have to be at least 18 and will need a government-issued ID in order to sign up. Every creator’s branded content is also protected by OnlyFans, ensuring that it can’t be shared outside the platform. In fact, if a user tries to take a screenshot on the site, the content will show up blacked out. Users are also subject to banning if they’re caught trying to screenshot or record what’s going on.
Who Uses OnlyFans?
OnlyFans can be used by anyone. OnlyFans is home to writers, poets, inspirational speakers, authors, artists, chefs, and more. But the site is more commonly known for being a content hub for sex workers, porn stars, and more.
Since OnlyFans lets people post content that would get them banned on other social media sites like Facebook and Instagram, it’s also widely used by sex workers and amateur pornographers who upload videos and images, and who interact with their fans using direct messages.
How Much Can You Earn on OnlyFans?
OnlyFans sets minimum and maximum subscription rates. The minimum subscription price is $4.99 per month and the maximum subscription price is $49.99 per month. Creators can also set up tips or paid private messages starting at a minimum of $5. Paid tips and private messages can not only boost earnings but help creators engage their fans and build a loyal following.
Success Story: Miss Swedish Bella
Miss Swedish Bella (aka Monica Huldt) is one of the top-earning creators on OnlyFans despite the fact that her monthly subscription price is set at $6.50. She makes the bulk of her money through the fees she chargers for commissioned work sent via private message. Business Insider reports that Huldt brings in $750,000 per year on OnlyFans.
Even though Huldt had a large Instagram following before she joined OnlyFans, she revealed to Business Insider that she works on OnlyFans content seven days a week to maintain her level of earnings. Huldt offered up some advice for creators considering joining OnlyFans to earn money: “I would never advise someone doing it if they only wanted to do it like two days a week or something. It’s not a part-time thing in your mind. You wouldn’t make enough money.”
This is echoed by many online sex workers who have established a presence on OnlyFans. Many of them talk about how difficult it is to earn decent money on the platform since a big part of it is wrapped up in being able to build a following. Beyond that, you have to spend time and energy to produce content consistently for some time before the account starts turning a big enough profit.
OnlyFans creators can sell personalized or interactive content on the site for additional fees. Some creators have built a tip menu that details the content and interactions they’re offering and how much each costs. Again, OnlyFans takes 20% of the earnings creators bring in and offer this advice on earning money on the platform: “Your earning forecast really depends on the quality and quantity of the content you upload. The more you post, the more incentive there is for your fans to subscribe (and remain subscribed) to your profile.”
Get Paid for OnlyFans Referrals
OnlyFans also offers a referral program in which those who refer a creator to the platform can earn 5% of the referred creator’s earnings for the first 12 months up to the first $1 million earned by the referred creator. There are no limitations to the number of referred creators or total referral earnings. Referrals are paid out monthly on the first business day of the month.
The referral program used to payout 5% of the referred creator’s earnings for life but with the platform’s popularity, referrals are now being limited to the year following signup, up to the first $1 million earned by the referred creator. Some creators have taken to creating and supporting a petition to push OnlyFans to reinstate the old system, especially since many sex workers are relying on the OnlyFans platform for their income. When you consider that OnlyFans already takes 20% off the top of creator earnings, this isn’t really an unfair expectation.
Subscription-based social media
Subscription-based social media is an emerging money-making opportunity for technical and creative entrepreneurs. In a subscription-based social media platform, users pay for and subscribe to receive and utilize a specific product or service for a certain period of time.
Even though subscription-based models are more common and popular off the Internet (like gym memberships, newspaper subscriptions, and streaming favorite shows on Netflix and Hulu), the popularity is growing every day for many online businesses.
Social media and subscription businesses
Businesses and growing brands can benefit from subscription-based social media platforms in several ways:
Community Building
Businesses can start conversations about the products and services they offer online. This can encourage communication and establish a growing community for your business. This strategy can also be useful to help the business differentiate themselves from their competitors to existing and prospective buyers. Through a subscription-based social channel, businesses can build excitement about their offerings and drive up demand.
Customer Value
Subscription-based social media platforms help businesses provide genuine value to their customers and brand advocates. Thanks to the excitement and convenience of a subscription on social media platforms, customers can become ambassadors to your brand and inadvertently help you in your marketing efforts.
Long-term Commitment
When a customer subscribes to your business, they’re investing in your long-term success. A subscription is a (relatively) long-term commitment. People want to see more from you every single month. It’s repeat business.
The Internet has evolved into a platform with myriad offerings – from social media to e-commerce, to mention a few. Social media has evolved from simply being a channel for people to communicate between themselves, to a marketing tool for businesses to utilize. Similarly, we are seeing how online businesses are implementing an entirely new business model – the subscription-based. The online subscription-based industry is doing well, with strong growth for most companies. Some of this can be attributed to how the businesses utilize social media not only as a marketing tool, but to gather customer insight as well.
OnlyFans is just one of the subscription-based social media platforms that are popping up. MeWe, a subscription-based social network that prides itself on being the anti-Facebook has launched a premium service, giving users of the platform the option to pay for services like adding a business page, adding voice and video calling, and adding cloud storage. For $4.99 a month, users can get access to all of the premium features. MeWe has already gained millions of users on its platform who are looking for an alternative to Facebook. In addition to platforms like MeWe, influencer marketing platforms have also found a home within the subscription-based social media landscape. These platforms connect businesses and brands with content creators, allowing for collaboration on promotional content. Influencer marketing has become increasingly popular as a way for creators to monetize their presence on subscription-based social media platforms, and for businesses to reach engaged and niche audiences through trusted influencers.
OnlyFans Statistics
Key Statistics
- OnlyFans Has Paid Out More Than $5 Billion to Creators – Since its establishment, OnlyFans has disbursed over $5 billion to creators. The platform’s top earners have disclosed monthly earnings exceeding $200,000, although some may be earning significantly more.
- Bella Thorne Earned More Than $1 Million in Her First 24 Hours – Actress, singer, and model Bella Thorne made quite an impact during her short period on OnlyFans. She joined OnlyFans in August 2020, setting a platform record in her first 24 hours, earning more than $1 million in revenue.
- Most Accounts Take Home Less Than $151 Per Month – The highest earners on OnlyFans pull in $100,000 or more each month, in contrast to the typical creator who has 21 subscribers and brings in $151 monthly. From every subscription sold, OnlyFans takes a 20% cut, leaving the remaining 80% for the creator.
- Top 1% of Accounts Make 33% of the Money – The revenue of content creators follows a classic power-law distribution. The top performers earn substantially more than everybody else. The top 1% of accounts make 33% of all the money, and the top 10% of accounts make 73% of all the money.
- Average Earnings from OnlyFans is $150-180/month – The median accounts earn about $150-180/month. However, this calculation excludes tipping, as there is no information available about money received as tips on OnlyFans.
- OnlyFans Takes a 20% Cut on its Users’ Transactions – OnlyFans’ business model is straightforward. They provide a platform for paywalled content. Creators make and post exclusive content, for which their subscribers pay. OnlyFans takes a cut of those payments.
- 500,000 New Users Per Day! – By extending the present growth trajectory, analyzing Google search trends, and considering our data, we project that around 500,000 new users are signing up on OnlyFans daily.
- 7,000 New Content Creators Per Day – In 2023, it’s projected that OnlyFans welcomes approximately 7,000 new content creators daily. This showcases a strong wave of creators joining the platform, signifying its sustained growth and allure as a venue for content creation and monetization.
- 210 Million Registered Users – Tim Stokely, the CEO of OnlyFans, states that as of 2023, the platform boasts over 210 million registered users. The worldwide pandemic has led to extended home stays and isolation for many, significantly contributing to OnlyFans’ expansion.
Top OnlyFans Earners
Most of the top earners were already celebrities before jumping on OnlyFans, so it shouldn’t be surprising that they have enormous fan bases willing to pay top dollar for exclusive content from them. Don’t look at the top earners on the platform as competition. Instead, use their stories as inspiration and advice on how you can also use OnlyFans to generate revenue.
OnlyFans Statistics 2025
- Users and Creators: 305 million registered users and 3.5 million active creators, with a 27.73% user growth from 2022 to 2023. The fan-to-creator ratio is 74:1.
- Content: 51.4 million pieces of content posted in 2025, up from 42.3 million in February 2024. Images dominate (74.9%) over videos (5%).
- Traffic: 468 million monthly website visits in December 2024, with 83.99% from mobile devices. The U.S. leads with 177.89 million visits.
- Demographics: 84% female creators, 78.9% male users. 40% of creators are aged 18–24, and 60% are of white ethnicity.
- Revenue: $6.63 billion in 2023, with $818.7 million in gross profit. The platform pays out $5 billion annually to creators.
- Account Approvals: 36% of submitted creator accounts were approved in 2025.
- Content Moderation: 31,718 accounts were deleted in March 2024 for violating terms of service.
As a content creator on OnlyFans, you get to set your own rates and decide what type of content you want to create and when. Unlike social media platforms, OnlyFans allows creators to do what they’re interested in doing, not catering to a specific brand’s idea of what’s best. OnlyFans gives content creators the freedom to be who and what they want to be.
Final Thoughts
OnlyFans has revolutionized the way creators monetize their content, offering unprecedented opportunities for those willing to put in the work. While the platform is often associated with adult content, it hosts a diverse range of creators across many niches. Success on OnlyFans requires consistency, engagement, and understanding your audience – but for those who master it, the financial rewards can be substantial.
